Bright Business

Bright Business

HOMEABOUT USSERVICESTESTIMONIALSCONTACT USHOMEEmbracing the social media phenomenon for effective business use to drive business through traditional marketing channels is not easy even in cutting edge companies. We can define a strategy to ensure the customer comes first and does not get confused or a bag of very mixed messages.We like to think we offer insightful and tangible brand-building and business development advice to medium and larger business clients. WelcomeBright Business is primarily a brand, marketing communications and business consultancy set up by Louise Robertson in 1999. Our success has been supporting businesses undergoing rapid change, acquisition, consolidation maintaining the customer and press contacts throughout.Competing for brand mindshare and competitive advantage gets tougher every day. Creativity, innovation, value, flair and sharp business strategy are necessary for commercial success. New ClientsSimply click on the "CONTACT US" tab in the top right hand corner to get in touch with us and we will get back to you as soon as we canCustomers and Associates.Happy New Year to you all you may find my link to 10 Business resolutions useful, wishing you a successful year!FeedABOUT US

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Our AssociatesClass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse at nulla. In tincidunt, nunc vitae posuere feugiat, urna arcu porttitor nunc, ac dictum nulla enim eu felis. Praesent id velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean quis velit non neque pharetra volutpat. Integer Class aptent taciti sociosOur TeamClass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse at nulla. In tincidunt, nunc vitae posuere feugiat, urna arcu porttitor nunc, ac dictum nulla enim eu felis. Praesent id velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean quis velit non neque pharetra volutpat. Integer Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse at nulla. In tinOur ManagmentClass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse at nulla. In tincidunt, nunc vitae posuere feugiat, urna arcu porttitor nunc, ac dictum nulla enim eu felis. Praesent id velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean quis velit non neque pharetra volutpat. Integer Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. SERVICESBRAND• Brand build/protect/refresh campaigns (Clearswift)• Brand promise development (Plexus)• Identity & Positioning (Visualfiles/Axxia)• Employee brand engagement programmes • Measurement & Tracking MARKETING• Event Management • Email marketing campaigns • Web presence campaigns • Product launches • Trade Show/Exhibition presence (Luxury Travel Fair etc).• Website design & development • Web content strategies • Sponsorship (Global) DIGITAL & SOCIAL MEDIA• Multi-platform brand development across targeted social media networks • Blogger Relations • Word Of Mouth Campaigns • Blog planning, monitoring and assessment• Brand community development • Viral campaigns • Podcasts/video blogs BUSINESS POSITIONING• Strategic sounding board – Common Sense approach• Change management consultancy CORPORATE COMMUNICATIONS• Media Relations • Business Writing Services • Compelling Message Development • Stakeholder communications • Expert Panel Development TESTIMONIALSIntegration Marketing“Louise worked for me for a year and I found her very professional and focused on consistently delivering excellent results. The integration communications role was a difficult one and she excelled, managing the multiple stakeholders with considerable diplomacy and tact. It was a pleasure working with her.” September 24, 2008 International Marketing Director , LexisNexis - Reed Elsevier “I worked with Louise during the post-acquisition integration programme of Axxia to LexisNexis. She was a great help in formulating the communications and driving the activities. She demonstated a high level of committment to the programme and did not shy away from going the extra mile.” September 24, 2008 Independent Consultant , Excellix worked with Louise at Lexis Nexis Branding “Louise is one of the very best Marketing Directors that I have ever worked with. Very popular with her team and other colleagues, Louise was responsible for helping me to develop an excellent working relationship between Sales and Marketing. Needless to say, this close working relationship resulted in a number of highly successful campaigns that were instrumental in helping the sales team to blitz their targets. Louise is a rarity - a real strategic thinker but equally at home rolling her sleeves up in delivering DM and email campaigns.” June 24, 2008 Head of Business Development Group , Lexis Nexis (Reed Elsevier plc) “Louise offers solid marketing and brand expertise coupled with high energy, clear communications and a strong creative approach to her work. She quickly develops strategies across the marketing mix which, address challenges head on and deliver results. I have really enjoyed working with her and highly recommend her.” June 4, 2009 Director Clearswift 2009.Louise is a real breath of fresh air, she's energetic, persuasive, intelligent, motivational and of course fun. I've certainly enjoyed working with her and learn a few things as well. She's honest, reliable and dependable to get the job delivered on time and in a creative fashion. I hope to get the chance to work with her again.” June 4, 2009 Director Product Management , Clearswift worked with Louise at Clearswift Change “Marketing was a primordial part of the migration of customers from the FT products (that we’d just acquired) to the Lexis Nexis products. Louise led it in coordination with the other departments. After analysis, she opted for a direct mail approach. She segmented the customer base and planned a campaign for each segment. The campaigns were carefully planned and coordinated with the other departments (mainly Sales, IT/Product Development & Finance). Louise’s work was a major contribution to the success of the migration. Overall, Louise’s marketing and organisational skills are excellent and her enthusiasm makes it fun to work with her.” May 8, 2007 Sales Operations Manager Europe , Financial Times Electronic Publishing. worked directly with Louise at Lexis Nexis ““Louise is one of the few people who truly understand how the relationship between sales and marketing should be managed and her subsequent work has been outstanding. I worked closely with Louise who not only made sure that our immediate needs were met, she was also able to leverage her vast experience and market knowledge in order to make a number of extremely profitable introductions. I hope that I have the opportunity work with Louise again in the future.” December 17, 2007, Sales Manager - Business Development , LexisNexis Butterworths worked directly with Louise at Lexis Nexis CONTACT USContact Us DetailsBagshotSurreyTel: 01276471503Mob: 0774166587E-mail: louise.robertson_virgin.net©Bright Business Concepts 2008-2009 All human rights carefully reserved and preserved.